The P.H.O.E.N.I.X. Master Code is a program that I have been using for a long time for myself and my clients when it comes to overcoming times of difficulty and crisis, and which I formalized in May 2020, when we had emerged from the first lockdown and thought-without knowing what the next few years would hold-that the pandemic-related problems and blockages were over and we were trying to get back on track physically, mentally and professionally.

This is a traditional coaching model, designed for anyone who wants to successfully deal with any change, for anyone who wants to turn any blockage into an opportunity for growth, for anyone who wants to reach new levels of success and performance; a model inspired by the myth of the phoenix, the mythological bird that is reborn from its ashes, which has symbolized since antiquity the possibility of transformation and regeneration, the power of spirit over matter, and the ability to deal with adversity by accessing our inner resources.

We know that things are constantly changing, and today the speed of change has reached paroxysmal levels that challenge our ability to adapt.
Those who have the flexibility, openness and courage to face each day as a new beginning will survive and even thrive, while others will be knocked out of the game.
Although any change is stressful, even those that turn out to be an improvement, the challenge becomes much greater when the situation suddenly becomes extremely negative.
There are many ways in which life can knock us down, health-wise, financially, psychologically–trying to bounce back after illness, failure, divorce or similar experiences can be extremely difficult.
Sometimes getting back up can seem like such a huge task that it is very easy to get overwhelmed by discouragement and negativity.

Anyone who knows my personal journey, knows that I have some experience with “resurrections”, so one of the models that I have developed and have always successfully applied to myself and others when it comes to “coming back to life” (be it restarting a company after a crash, getting back in the game after an illness, regaining a balance after a painful divorce, etc.) is that of P.H.O.E.N.I.X. Master Code, which I present to you here either to use personally, or whether you are in a position – as coaches, psychologists, consultants, etc. – to help someone get back in the game and reach “the next level” of success:

• Power up your Attitude
• Highlight your Resources
• Outline your Goals
• Elaborate your Strategy
• Note down your Steps
• Implement your Plan
• X-ray your Results

However, it is not necessary to go through a moment of crisis to benefit from this model: we are “reborn” every day, not to say every moment, so whenever we feel the need to give a “restart,” or when we face a sudden change of situation, this miraculous bird can help us with its regenerative and creative power.

Who can this model be useful to:

Anyone who wants an effective method for dealing with change and transformation,
Anyone who wants to turn difficulties into energy
Anyone who wants to start from scratch to achieve new and greater levels of success
Anyone who is at a standstill due to health, financial, relationship problems, etc.
Anyone who wants a simple and powerful method to overcome any moment of stuckness
Anyone who wants-even if they have no specific problems-to give a boost toward results
Anyone – coach, psychologist, counselor – who is in a position to help others overcome difficult moments or wants to push them toward greater results.

Let’s take a look at the model in detail:

Power up your Attitude

Any chance for rebirth and regeneration starts with the right mental attitude: after failure or illness, it is easy to fall prey to depression and discouragement and to take on an apathetic, giving-up attitude. But every situation-no matter how difficult-has aspects that can be relied upon to return to life. In fact, if there is a secret to success in any activity, it is precisely the ability to identify the opportunities and positive aspects that a situation presents, where “positive” does not mean naive and misplaced optimism but focusing on possibility, potential, and personal power.
The key question is “What can I do now?”

Highlight your Resources

Getting into a fighting and winning mindset is definitely the starting point for any further accomplishment, but to get going again we need to know what we can rely on practically, and so we need to look at the resources at our disposal, and see what we can rely on in terms of capital, skills, tools, relationships, facilities, and so on is the key to being able to make plans and projects that have a real chance of success.
The key question is “What are the resources I can use to get going again?”

Outline your Goals

Any successful plan begins with outlining your goals, as every motivational guru explains to us at the beginning of every book or seminar, and the first thing a coach asks is “What do you want to achieve?”

Beyond the clichés, it is clear that if we do not define with the utmost clarity where we want to get to, do not set measurable criteria for whether we have gotten there, and above all do not set a time limit on when we intend to achieve this goal, our plans are simply a list of fantasies.
The key question is “Where do I want to get to, and when?”

Elaborate your Strategy

Taking into account the resources available to us and the goals we want to achieve, we then need to define a strategy, that is, decide what needs to be done to achieve our goal.
This is best approached by proceeding abstractly, imagining the necessary steps without being limited by the apparent constraints of the situation. That is, strategy refers to the general way of proceeding, the “what needs to be done,” while the practical details, i.e., the “tactical” part should be left to the next step.
Here the key question is “What are the steps to be taken to achieve my goal?”

Note down your Steps

If the strategy sets the big picture, noting down the necessary steps means going into detail, means asking “how” to put the strategy into practice, means creating the to-do list, and deciding “who-does-what-when-how.” Many people start from this point in creating “ToDo’s,” but if you don’t first define a clear goal and a winning strategy, you risk wasting time on irrelevant details.
The question is, “How can I implement virtually every step of my strategy?”

Implement your Plan

Of course, the best plan in the world is of little use if you don’t put it into practice, and taking action is where the biggest obstacles are often encountered. Everything may seem simple as long as we imagine it, but – no matter how careful we have been in developing our plan, we can be sure that difficulties, delays, problems we have not thought of, etc. will appear.
In such cases, we need to remember that every difficulty is simply a “situation,” and, as mentioned earlier, every situation contains opportunities. The important thing is not to use-especially in the beginning-the inevitable difficulties as an excuse for inaction.
Here the key question is simple, “When do I start?”

X-ray your Results

Precisely because things rarely happen as we have planned them, it is essential to check at every step whether the concrete results we are getting are moving us in the right direction.

To this end, it is necessary to be able to rely on a system of monitoring results that is as objective as possible and not tied to the emotion of the moment, which can make us misrepresent reality and create dangerous enthusiasm on the one hand and unnecessary discouragement on the other. So let us remember that monitoring results and adapting our actions to reality is there only way to achieve any goal.
The question, to be asked a thousand times a day, is “Is what I am doing and achieving moving me away from or closer to the goal?”

This is precisely the general strategy I use whenever I have to solve a “rebirth” problem, mine or someone else’s, whether on a personal or corporate level; obviously each step requires a series of specific actions and analysis techniques related to the situation. Everyone will decide with what practical tools they will try to put these suggestions into practice.